Sanjjeev Singh - Asar Digital

What is Dynamic Customer Profiling and How Can It Help With Digital Marketing?

Omnichannel marketing Predictive capability Customer interaction scores So How Does Dynamic Customer Profiling Help with Digital Marketing? The two main challenges of digital marketing include having a customer-first mindset and having dynamic data for the customer journey. As a marketer, you want to create and send campaigns to the correct audience through the right channels. […]

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What is SAP Marketing Cloud?

SAP Marketing / Sanjjeev Singh

SAP Marketing Cloud is a cross-industry solution that enables marketing and sales teams to understand each customer and deliver individualized experiences. By establishing customer experience and gaining deeper insight into the customer, this platform can anticipate their behavior. Marketing analytics are useful for engaging customers with precision to provide a personalized experience. Therefore, SAP Marketing

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SAP C4C vs Sales Cloud Confusion!

SAP Sales and Service / Sanjjeev Singh

Are you wondering what is the difference between SAP C4C or Cloud for Customer and SAP Sales Cloud? With all due respect, SAP Brand marketing has been consistent in creating confusion for SAP CRM Solutions. A long time back I wrote a blog Hybris Confusion to clarify the difference solutions branded under Hybris. Similarly, now there is

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How SAP Sales Cloud (CRM), CPQ, and ERP Integrate?

SAP CRM/CX / Sanjjeev Singh

Customers often ask me how SAP Sales Cloud or any CRM solution integrate with CPQ and ERP system. SAP CPQ solution has out-of-the-box integration with all the leading CRM applications such as SAP Sales Cloud, Salesforce CRM, Microsoft Dynamics CRM, etc. So it doesn’t matter what CRM you are using, you can easily integrate this solution with

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What is Crowd Service and How to use it?

SAP FSM / Sanjjeev Singh

The Crowd Service model is accelerating. Companies are adjusting to today’s environment by harnessing the power of technology. A recent study determined that 60% of consumers defined a poor customer experience as one where they had to wait a long time for service after booking an appointment. Customers want a quick response to their needs.

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Why do you need a New CRM System?

SAP CRM/CX / Sanjjeev Singh

Why do you need a New CRM System? I’ve spent the past 20 years in the CRM space. However, during this time, the one thing that hasn’t changed is the dislike Sales Reps have for CRM and its usage. CRM complexities and organizational compliance requirements only aggravate Sales Reps. It has primarily remained a tool

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Why Migrate your Hybris Commerce Storefront to Spartacus?

SAP S/4HANA / Sanjjeev Singh

Spartacus is a storefront technology that uses Javascript. So It allows you to build a headless commerce Storefront much like a Single Page Website (SPA) for SAP Commerce Cloud. Therefore, In this article, I will provide you with a few reasons to seriously consider using Spartacus for your B2C and B2B storefronts. The Headless Moment

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Why is B2B Self-Service more critical than ever?

SAP S/4HANA / Sanjjeev Singh

The demographics of a B2B buyer have undergone a transformational change in recent years. So younger, social media savvy, mobile friendly B2B buyers expect their B2B buying experience to be similar to their online personal shopping experience. B2B buyers want a B2C like experience because they expect their suppliers to provide a more personalized and

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How to create a business case for CPQ?

SAP CPQ / Sanjjeev Singh

Are you struggling to develop a solid business case for a CPQ solution or having a hard time justifying the investment? Then, this article will help you put together a compelling business case. So broadly, we can outline the benefits of a CPQ solution in two areas: namely, cost savings through efficient processes and incremental revenue through

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Have you outgrown your Shopify storefront?

SAP Commerce / Sanjjeev Singh

Many retailers utilize Shopify to get their online storefront up and running, only to realize later they are not able to compete effectively against their competitors due to some severe limitations of the solution, e.g. scalability, user experience, etc. Shopify is an excellent platform to start selling online quickly. But, as you invest in your

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Author name: Sanjjeev Singh