About us

The most respected name in the SAP Partner ecosystem

Serving since 2010


Our founder & CEO, Mr. Sanjjeev K Singh is a former SAP executive with over two decades of hands-on experience guiding SAP customers on their ERP and CX journey. His relentless pursuit of an innovative implementation approach has made ASAR the go-to partner for implementing SAP S/4HANA and SAP CX solutions. He guides and mentors his team to keep customer satisfaction at the core of everything we do for our customers on a daily basis.   

He founded ASAR Digital (formally ASAR America) in 2010 with a vision to be the most respected and trusted SAP partner in North America. The ASAR name is derived from Hindi, and it means making a positive impact. True to its name, ASAR has made a unique and positive impact on the lives of many SAP customers as is evident from our long list of referenceable customers.

ASAR’s list of referenceable work includes implementing and supporting SAP S/4HANA, Commerce Cloud (Hybris), Sales and Service Cloud (C4C), CPQ, Marketing Cloud, Customer Data Cloud, and Customer Data Platform. We have also migrated many Salesforce customers to SAP.  

Our deep expertise and passion for perfection are engrained in our culture. We constantly strive to learn and innovate to help our customers with the best solution. Our founder is a SAP Press Author for 3 books on SAP Customer Experience Solutions (SAP C/4HANA, SAP Sales Cloud, and SAP Hybris).   

We have built our proprietary Cheetah rapid deployment packages (RDP) for SAP S/4HANA, Commerce Cloud, Sales Cloud, Service Cloud, and CPQ. Using our RDPs, our customers have been able to go live on their SAP solutions in a matter of a few weeks. 

Did you know ASAR provides lifetime guarantees on its implementation services? ASAR Shield provides free support for the term of the SAP license for the solution delivered. Need more details on the ASAR Cheetah Rapid Deployment Package or ASAR Shield? Talk to Team ASAR!

We Wrote the Book on CX

SAP Gold Partner

We Are an SAP GOLD Partner

Expert Services

Not sure how and where to begin, when embarking on your SAP journey?

Take advantage of our SAP Experts to guide you every step of the way. We bring deep technical expertise, cross-industry experience, and proven best practices to make your SAP journey 100% predictable, with complete peace of mind.  

Rapid Implementation

Are you looking for a risk free implementation package for SAP S/4HANA and/or CX?

Let our Cheetah Rapid Deployment Packages (fixed fee and fixed scope implementation services) take you live on your desired SAP solution in a matter of a few weeks.

And with ASAR Shield, your implementation is guaranteed with free lifetime post go-live support.

SAP BTP Integration

SAP BTP is the recommended platform for integrating all SAP-to-SAP as well as SAP-to-non-SAP applications.

Are you wondering how to integrate S/4HANA with SAP CX applications using SAP BTP? Are you wondering how to extend SAP S/4HANA or CX applications with unique capabilities in BTP?

Team ASAR has successfully built many BTP applications and also integrated various SAP applications using BTP. Let our BTP experts help you with your BTP requirements.

Migration Services

Have you outgrown legacy E-commerce platforms like Shopify or Magento? Are you planning to migrate from your on-premise Hybris/Commerce or Commerce Cloud Accelerator storefront to SAP Composable Commerce? Are you planning to migrate from Salesforce to SAP Sales/Service Cloud, or SAP Sales/Service Cloud V1 to V2?

Engage ASAR Migration Service experts to make your transition smooth and risk-free. We can provide a Free, No Obligation assessment and estimate!

Team ASAR Celebrations

Memorable experiences. Made easy. 84%

of customers feel that experiences are just as important as products and services
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