Asar Digital

What is Videography?

What is videography? 

Videography, very similar to photography and cinematography, is the electronic capture of moving objects on electronic equipment, such as a DSLR, smartphones, and more. The difference between videography and cinematography is that cinematography is reserved for high-end production videos like movies or commercials. While videography is more suited for live events and small scope budgets like company videos.  

Videography can be done by anyone nowadays with the powerful smartphones we have near us every day. Before you go out and start filming. Here are a few tips to get started.

  1. Shoot in landscape mode
  2. Use a tripod or a stabilizer
  3. Plan your shoot(pre-production)
  4. Have good lighting 
  5. Know the rules of thirds 
  6. Shoot in manual

The impacts of videos on a business?

Videos, along with books and photography enable us to tell a story to our audience. From a business perspective, video is a great tool to inform their customers about new products or engage with followers on social media. Videos can bring new life to a webpage with low traffic and increase the length of time people stay on a website. Depending on the industry, video can make or break having a new customer. Videos can increase your website rank on Google if your video is answering questions. 

Getting the perfect shot

Filming might sound straightforward, but there are a few things to keep in mind when filming in different environments. The first thing to keep in mind is your ISO. The standard ISO numbers are 100, 200, 400, 800, and up. Each time you increase or decrease the ISO, you add or remove half the amount of light entering your camera. Shutter speed is the amount of time the shutter is open to allow light in. But the rules for shutter speed for videography are different compared to photography. You need to maintain a 180-degree shutter angle. You achieve this by making sure your shutter speed is double the frame rate being shot. For example, if you are shooting a film at 24fps, then your shutter speed should be 1/48 per second. The final piece of knowledge to remember is the aperture. The aperture is the size of the camera’s iris inside the lens allowing light into the camera. The aperture numbers for most cameras are 1.4, 2, 2.8, 4, 5.6, 8, 11, and up. Controlling the aperture controls your depth of field when filming. 

Before you start filming

Knowing when and where to use video is just as important as creating the video. A few questions you need to ask yourself before planning your video are what platforms will the video go to or will only be internal? Are you answering a question or recording a live event (wedding or concert)? What equipment is best? And the most important thing to remember before filming is to have fun and be professional.

Thanks for reading! As always, we’re here to help with any questions you might have regarding our products and content. Leave them in the comments below, or reach out to team ASAR!

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