SAP Customer Data

Customer Data Platform is a new product within SAP’s Customer Experience portfolio. This Platform collects, organizes, and enriches customer data from various sources. When the data is unified, it allows businesses to understand the customer’s wants and needs, to bring them personalized experiences. In addition to marketing uses, SAP Customer Data Platform adds context to commerce, […]

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Consequently, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust, and deliver personalized digital experiences to

The tech industry can throw a lot of acronyms at you. CDC….CDP….? What are they and what’s the difference? We understand the need for clarity, thus, this article will break down each and their benefits.  The Cloud and The Platform SAP CDC (Customer Data Cloud) is a solution that handles identity and consent management in the

SAP Customer Data Cloud is a customer data management solution within the SAP Customer Experience portfolio. By providing customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Thus, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust, and deliver personalized digital experiences

Hyper personalization for wholesale e-commerce businesses is essential for delivering a B2B customer experience that stands out. B2B customers are particular. They want nothing but the best in customer experiences when sourcing goods and services from vendors, wholesalers, and service providers for their business.  How can wholesalers create a hyper personalized CX to meet these