Asar Digital

What is Emarsys?

What is Emarsys?

Emarsys is a leading omnichannel customer engagement platform that makes brands customer centric. By aligning business processes and strategies, eliminating data silos, and accelerating business results, this solution gives every customer personalized and relevant experiences across any channel.

The customer centric strategy focuses on creating the best experience for the customer and treating them as individuals. To be customer centric, businesses need to factor in every interaction across every touchpoint to provide meaningful engagements. So the customer needs to feel like you know them on a personal level.

So how does Emarsys make brands customer centric?

  • Emarsys Smart Insight – unifies customer data and allows you to gain deeper insights about your customers
  • Emarsys strategies and tactics – allows you to align with your business objectives and drive results via rapid execution
  • Personalization service – allows you to achieve omnichannel consistency by personalizing for the individual first and then rolling this out across all channels
  • Artificial Intelligence and predictive analytics – proactively identifies and matches customer behavior to tailor your engagements
  • Omnichannel automation – allows you to streamline marketing operations by simplifying cross-channel execution to meet current demands

Emarsys accelerates business outcomes. Because a series of strategies and use cases live within the solution. By using artificial intelligence, the use cases activate with customer, sales, product, and loyalty data to drive personalized engagements. So the use cases also allow marketers to quickly identify revenue growth opportunities and maximize business results by accelerating time to value. 


  • Provides valuable insights to create personalized engagements to customers
  • Produces a clear and complete picture of each individual’s value to your business
  • Personalize content for customers through a wide variety of options
  • Allows businesses to run all aspects of marketing strategies with ease
  • Easily create segments from the same screens and automate your marketing efforts

Finally, with Emarsys, you can accelerate time to value by aligning engagement strategies with desired business outcomes. Because it delivers 1:1 personalized omnichannel experiences build trusted and loyal relationships. Emarsys can produce measurable business results that drive predictable and profitable growth.

Lastly, as always, please feel free to reach out to our team if you have any questions or need help implementing Emarsys.

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