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Why Integrate SAP Analytics with C4/HANA?

It’s almost impossible to overestimate the importance of accurate sales reporting. It helps managers monitor their sales team, plan effective sales strategies, decide on a sales forecasting process and most importantly, maintain or reduce the length of the sales cycle. This article covers some of SAP Customer Cloud’s analytics tools, and how they help you to make informed decisions; specifically Analytics, and C4/HANA.

Incoming data from marketing, sales, and finance departments has been a game-changer for today’s organizations. 

However, the siloing of these data sets by department or within separate softwares causes a huge headache for decision makers – since having a complete picture is impossible in this scenario. 

Embedding SAP Analytics cloud gives your organization the ability to analyze data in real-time, which is critical to CRM users. Marketing Analysts receive instantaneous results.

Of course, customers as well can benefit from the combined and streamlined data input. So let’s check out some scenarios where this is true:

-comparing sales pipelines to marketing campaigns 

– determining if current inventories and supply chains support expected orders 

-combining sales, marketing, transactions & experience data for better customer insight 

When it comes to the marriage of Analytics and C4/HANA; Analytics works to enhance C/4HANA, providing Business Intelligence, and an application designer which creates individualized and branded modules. 

C/4HANA’s sales and marketing data integrates smoothly into Analytics. Along with financial data from S4/HANA combined with experience data from Qualtrics Core XM. 

SAP HANA Cloud Services increase business value by providing Enterprise Capabilities, thus providing a singular pathway to all of your data and analytics. 

SAP Analytics

Lastly, what is SAP Analytics Cloud? The SAP Analytics Cloud solution combines BI, augmented and predictive analytics, and planning capabilities into one cloud environment. So, as the analytics layer of SAP’s Business Technology Platform, it supports advanced analytics enterprise-wide.

Put in layman’s terms; customer experience is always enhanced by better customer data. So how can businesses make these enhancements? Through integration and smarter systems analysis! When Analytics Cloud and C 4/HANA are combined, this analysis is readily available.

Contact us to learn more about the possibilities and benefits of this integration.

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