CFOs in the manufacturing industry have a lot to consider when it’s time to choose CRM software. They need CRM software that can handle multiple business requirements unique to the manufacturing sector. These industry-specific traits include: supply chain visibility, regular changes to production planning, and high-volume order processing. This is in addition to exceptional management of customer and supplier relationships.
To operate efficiently and increase sales, finding the right software is essential in a manufacturing setting. And, a properly aligned CRM allows for clear visibility and optimization across all areas of a business.
CRM systems can improve a manufacturers sales and customer relationships by doing the following
- Monitor activity and provide data in real time
- Increase accuracy and collection of critical customer and supplier data points
- Improve communication across departments
- Increase visibility of internal supply chain
- Enhance decision-making capabilities
SAP and Salesforce
SAP and Salesforce are both good examples of CRM software. And, both are popular options for enterprises. However, SAP is often viewed as the better choice for the manufacturing sector. Reasons for this include SAP’s comprehensive support of all manufacturing processes, as well as its ability to manage extended networks.
Why Manufacturers Choose SAP
SAP software is designed specifically for large organizations with complex organizational structures and multiple sales streams. And, its capabilities incorporate functions that meet manufacturing and management system needs.
Examples of these features include:
- Sales and operations planning
- Inventory management
- Identify business opportunities and sales leads
- Customer experience management
- Supply chain monitoring
Need to know more benefits SAP has over Salesforce? Here are more reasons why CFOs in the manufacturing sector should choose SAP over Salesforce:
SAP Integrates with ERP software
In many cases, SAP is already being used as a company’s ERP software. Therefore, it only makes sense to use SAP for CRM needs as well. By integrating the two systems, companies can take advantage of a number of benefits. These benefits include streamlined data management and increased efficiency.
SAP offers comprehensive support for manufacturing processes
As mentioned earlier, SAP software is designed specifically for large organizations with complex organizational structures and multiple sales streams. Because of this, SAP offers comprehensive support for all manufacturing processes. This includes sales and operations planning, inventory management, and customer experience management.
SAP can manage extended networks
SAP is also a good choice for companies that need to manage extended networks. This includes supplier and customer relationships. SAP software is designed to manage these extended networks effectively and efficiently.
SAP is More Flexible
One of the main advantages that SAP has over Salesforce is its flexibility. SAP can be customized to fit the specific needs of each business, whereas Salesforce is more limited in this regard. This flexibility allows companies to tailor their SAP systems to their unique, and sometimes patented, processes.
SAP is Designed for Manufacturers
SAP is designed specifically for the manufacturing industry. It has all of the features and functionality that businesses in this sector need to operate efficiently. Salesforce, on the other hand, is not explicitly designed for manufacturers. As a result, some of the features that would be crucial to a manufacturing business may be missing.
SAP Has Foundations in Manufacturing
SAP has been around for over 40 years. In that time, it has gained a wealth of experience in the manufacturing industry. This experience gives SAP a deep understanding of the challenges that businesses in this sector face. As a result, it can provide solutions that better meet the needs of manufacturers.
When CFOs are looking for CRM software for their manufacturing business, SAP should be at the top of their list. It has all the features and functionality that companies in this sector need to succeed. And, its deep understanding of the manufacturing industry sets it apart from other CRM software programs.
The Importance of Enlisting the Right Provider for SAP Implementation and Support
When it comes to implementing and maintaining SAP in a manufacturing setting, partnering with a reputable service provider is essential. A good service provider can help you get the most out of your SAP system while limiting the money and time spent in the start-up phase.
The right provider will also prevent your company from falling prey to CRM implementation failure.
Partnering with an approved SAP provider helps ensure your new system is customized to meet the specific needs of your business. And, it’s a great way to set up ongoing support and assistance when needed, which is instrumental for keeping your system running smoothly for years.
SAP Provider Selection Tips
When researching the right service provider for your company, be sure to ask the representatives the following key questions:
- How much experience do you have working with SAP in the manufacturing industry?
- Do you have any SAP-certified consultants on staff?
- What is your success rate for CRM projects in the manufacturing sector?
- What are some of the challenges that you’ve seen manufacturing companies face with this system?
- How do you typically address those challenges?
ASAR Digital – SAP Implementation and Support Services
As an SAP Gold Partner, ASAR Digital has the experience and expertise to help your manufacturing organization implement and maintain your modern CRM system. We have a team of certified consultants ready to assist you with every step of the journey – from planning and implementation to ongoing support and maintenance.
Please contact us today for more information about ASAR’s CRM solutions for manufacturing companies. We’ll be happy to answer any questions you have and provide you with a free consultation and demo.