SAP CRM/CX

Marketers should be aware: each generation today prefers a variation on CX themes. This article is a crash-course on managing the CX demands of today’s five key generations: Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z. By understanding the communication preferences of each unique generation, you can then adapt your CX strategies to win the […]

In the year of 2021, everyone is a Content Producer to some extent. Indeed, if you’ve ever used a meme generator to slap an Impact font phrase over an image, or put together a TikTok video, you’ve done the work of Content Production. But content is much more than just personal expression. You can think of Content as

Reimagine Commissions I’ve spent the last 15 years in the CRM ecosystem as a Sales Executive. Like all salespeople, it’s important to me to have a clear picture of my payments per deal. I get reassurance when the payout is calculated correctly and paid on time. This way, I’m freed up to do my job; generating new

Social Media and Changes in Digital Marketing The days of being present on every social media platform imaginable are over. The need to declutter is almost crucial. Forbes says, “Reducing social media channels to only the most relevant will be not only popular but necessary”. This may sound scary, although you can trust that consumers

CRM Key Concepts  People often ask me about the difference between accounts and prospects. Today we will cover some of the key concepts in CRM that I have personally seen many customers and business users struggle with. How an account is different from a customer, what differentiates leads from opportunities, whether we need both leads

What are Customer Experience Building Blocks? In our previous article, we discussed Customer Experience. We’ll build on that concept by explaining the building blocks of Customer Experience. The scope of customer experience spans across various touch points in the customer journey. You have different customer personas, and each customer persona will have their own unique customer

What exactly is customer experience? In plain and simple terms, Customer Experience is how you make your customers FEEL at the point of their interaction with your brand and your product. Customer’s interaction with your brand could be online when they come to your store front, when they read an email from you, or in person talking to

Customers often ask me how SAP Sales Cloud or any CRM solution integrate with CPQ and ERP system. SAP CPQ solution has out-of-the-box integration with all the leading CRM applications such as SAP Sales Cloud, Salesforce CRM, Microsoft Dynamics CRM, etc. So it doesn’t matter what CRM you are using, you can easily integrate this solution with

Why do you need a New CRM System? I’ve spent the past 20 years in the CRM space. However, during this time, the one thing that hasn’t changed is the dislike Sales Reps have for CRM and its usage. CRM complexities and organizational compliance requirements only aggravate Sales Reps. It has primarily remained a tool

CRM was originally intended to help businesses manage relationships with their customers. CRM as a concept was launched in the 1990’s, and since then we have seen many versions and iterations from leading software companies. Though they all fundamentally deliver similar capabilities, they differentiate themselves from their competitors based on ease of use (or ease of