Asar Digital

BorrowLense’s Ecommerce Modernization
With SAP Commerce Cloud


BorrowLenses, a subsidiary of the renowned Shutterfly, Inc., stands as a paradigm of success in providing photographers and videographers of all tiers with easy, affordable access to high-grade professional equipment. Their commitment to excellence, however, faced a formidable challenge due to the limitations of their legacy e-commerce system. Unable to keep pace with the dynamic demands of their customer base, the need for a robust, scalable, and modern e-commerce solution became evident.

Enter ASAR Digital, a leader in digital transformation and e-commerce solutions. ASAR Digital was tasked with orchestrating a seamless transition for BorrowLenses from their outdated e-commerce platform to the more sophisticated and versatile SAP Commerce Cloud.

The Challenge

The legacy system at BorrowLenses, while once cutting-edge, began to show signs of obsolescence. The platform struggled with scalability, user experience inconsistencies, and a lack of advanced analytics capabilities. These challenges hindered the company's ability to provide an optimal shopping experience, directly impacting customer satisfaction and business growth.

The Objective

The primary objective of the migration was to revitalize BorrowLenses' e-commerce presence with a state-of-the-art system capable of delivering exceptional user experiences, enhanced operational efficiency, and advanced analytical insights.

Key goals included:


Platform Evaluation and Selection

ASAR Digital initiated the project with a meticulous evaluation of leading e-commerce platforms, including SAP Commerce Cloud, Adobe AEM, Salesforce Commerce, and Magento. SAP Commerce Cloud emerged as the unparalleled choice due to its scalability, robustness, and flexibility, aligning perfectly with the future vision of BorrowLenses.

Migration and Upgrade

The migration from the legacy system to SAP Commerce Cloud was executed with precision and strategic planning. This involved:

Results and Benefits

Post-migration, BorrowLenses witnessed a transformative change in their e-commerce operations. The new SAP Commerce Cloud platform not only resolved the existing challenges but also propelled the company towards greater heights in customer engagement and business efficiency.

Key outcomes included:

The Outcome

The strategic partnership between BorrowLenses and ASAR Digital, culminating in the successful migration to SAP Commerce Cloud, stands as a testament to the power of digital transformation in the e-commerce sector. BorrowLenses not only overcame the limitations of their legacy system but also positioned themselves for future growth and innovation in the highly competitive digital marketplace.

Want to see how SAP Commerce Cloud can transform your customer experience, schedule a no obligation demo now!

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