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Transforming Sales Quoting Process
For Rochester Electronics With SAP CPQ Implementation

Rochester Electronics, a leader in the semiconductor industry, faced challenges with its manual sales quoting process that led to inaccuracies, extended preparation times, and decreased customer satisfaction. To address these issues, they partnered with ASAR Digital to implement SAP CPQ, selecting it for its robust features and compatibility with existing systems. The implementation was expedited using ASAR's Cheetah Rapid Deployment package.

Key outcomes from the SAP CPQ implementation included:

  • Accelerated Quote Preparation: Reduced the quote generation time from weeks to mere minutes.
  • Improved Quote Precision: Achieved near-perfect quote accuracy at 99.9%, strengthening customer confidence.
  • Boosted Sales Performance: Increased deal profitability and success rates through more efficient quoting.
  • Efficient Sales Processes: Optimized end-to-end workflows from initial product configuration to final quote approval.

This upgrade significantly enhanced Rochester’s sales operations, improving their ability to capitalize on sales opportunities and enhancing customer satisfaction.

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