Asar Digital

Oldcastle BuildingEnvelope's Marketing Operations
Transformation With SAP Marketing Cloud And SAP Customer Data Cloud


Oldcastle BuildingEnvelope (OBE), a leading North American manufacturer, fabricator, and distributor of architectural hardware, glass, and glazing systems, embarked on a digital transformation initiative. This included the implementation of SAP S/4HANA, Sales Cloud, Marketing Cloud, and Commerce Cloud. A significant part of this initiative was addressing challenges in user identity, access, and consent management across various applications.


OBE, headquartered in Dallas, Texas, is a powerhouse in building products, with a significant presence in major metropolitan areas in the United States and Canada. With over 6,700 employees and 85 manufacturing and distribution facilities in five countries, OBE required a robust digital infrastructure to manage its complex operations.

The objectives for implementing SAP Marketing Cloud and SAP Customer Data Cloud were to:

Solution Strategy

OBE partnered with ASAR Digital for their expertise in SAP solutions. The focus was on implementing SAP Marketing Cloud for campaign management and SAP CDC for managing customer identity and access.

SAP Marketing Cloud Integration

SAP Customer Data Cloud Solution

Overcoming Implementation Challenges


User Identity and Access Management

Marketing Campaign Automation

Integration and Administration Challenges

Results and Benefits

Improved Marketing Efficiency

Enhanced Customer Management

Increased Lead Generation and Conversion

The Outcome

The implementation of SAP Marketing Cloud and SAP Customer Data Cloud by Oldcastle BuildingEnvelope, in partnership with ASAR Digital, has significantly advanced their digital transformation goals. These solutions not only streamlined their marketing and customer management processes but also played a pivotal role in enhancing the efficiency of their operations and the effectiveness of their marketing campaigns.

If you are looking to streamline your marketing and customer data management, reach out to team ASAR!

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