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Oldcastle BuildingEnvelope's Marketing Operations
Transformation With SAP Marketing Cloud And SAP Customer Data Cloud

Oldcastle BuildingEnvelope (OBE), a leading manufacturer and distributor in North America, embarked on a digital transformation by implementing SAP solutions including S/4HANA, Sales Cloud, Marketing Cloud, and Customer Data Cloud (CDC). Partnering with ASAR Digital, OBE focused on automating marketing efforts and streamlining customer identity management to enhance operational and marketing efficiency.

The integration of SAP Marketing Cloud allowed OBE to automate campaigns across various channels, while SAP CDC centralized user identity and access management, addressing security and compliance issues.

Key benefits from these implementations included:

  • Improved Marketing Efficiency: Automated campaigns resulted in more effective marketing.
  • Enhanced Customer Management: Simplified customer identity and access management improved security and user experience.
  • Boosted Lead Conversion: Targeted marketing efforts led to higher lead generation and conversion rates.

This initiative has significantly bolstered OBE’s digital capabilities, enhancing their market competitiveness and operational efficiency.

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