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AM General Enhancing Sales
Team Collaboration With SAP Sales Cloud

AM General, a leader in manufacturing specialized vehicles for military and commercial markets, recognized the need for a robust CRM system to enhance their sales and service operations globally. Facing challenges due to the absence of an integrated CRM, AM General underwent a formal RFP process, ultimately selecting SAP Sales and Service Cloud over other leading platforms like Salesforce and Microsoft CRM. The choice was heavily influenced by SAP’s comprehensive capabilities, intuitive interface, seamless integration with SAP S/4HANA ERP, and the rapid deployment package offered by ASAR Digital, which promised a quick implementation within just 12 weeks.

Principal advantages of the SAP Sales and Service Cloud implementation by ASAR Digital included:

  • Enhanced Accessibility: Enabled user access to customer records from anywhere, on mobile or via browser.
  • Improved Response Time: Streamlined responses to customer inquiries and requests for proposals (RFPs).
  • Effective Collaboration: Fostered better collaboration with partners, improving the management of customer interactions.

This transformation significantly advanced AM General’s digital capabilities, streamlining their operations and enhancing customer engagement, which positioned them well for future growth and maintaining their competitive edge in the global market.

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    AM General Enhancing Sales Team Collaboration With SAP Sales Cloud

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