This article gives a brief overview of the concept of User Research. User Research is a cornerstone in the field of UX, and critical in any business or industry. Thus, We’ll discuss why User Research should be implemented.
What is User Research?
User research is a critical step all businesses should consider. You can break it into three sections. The first section is attitudinal vs behavioral. The second section is qualitative vs quantitative. Thirdly, you put research into proper action by deciding when and where to use it.
Attitudinal VS Behavioral
Attitudinal vs behavioral research in layman’s terms is; what people say vs what people do. So some examples of behavioral style research are A/B testing, moderated remote testing, unmoderated testing, and analytics tools like Google Analytics.
Some examples of attitudinal research are interviews, surveys, card sorting, and focus groups. Perfect for marketing departments and user motivation.
Qualitative VS Quantitative
After understanding attitudinal and behavioral, you can break your research into qualitative and quantitative categories. So, qualitative research directly involves your users, while quantitative research indirectly involves them. Thus, knowing the difference between will help you pick the right method and the most cost-efficient approach.
The When and Where
The next step is knowing when to use it. Research will be different for each business depending on different stages and variables. Use user interviews or focus groups if your team is just getting started or doesn’t know where to start. If a service or product has a user base but wants to learn more, start with Google Analytics to discover insights and trends on your users.
Finally, User Research is critical to understanding who’s using your products, and why. This knowledge helps you make informed decisions and create better experiences going forward. Reach out to Team ASAR if you have any questions about where to start!