Design with your end-user in mind.
User interface and user experience design are arguably the most critical elements of a digital platform’s success. The end user’s time spent navigating your site will make an impression on them about your company. Good design and intuitive functionality make transactions pleasant. UI and UX are where the human element comes into play.
Our engineers and designers will consider your end users carefully. What are their goals when they use your platform? What types of designed elements and organizational models will make the experience as easy and as comprehensive as possible for them?
of app users say they will disengage from an app who’s design is hindering the functionality
of web users agree; a company’s mobile app should be as good or better than their desktop site
Design is a
Annemarie Bufe reports for bluespace blog, that for every dollar spent on UX development, the ROI is $100 (or an ROI of 9,900%). Along with this, nearly 40% of app users say they will disengage from an app who’s design is hindering the functionality. And 85% of web users agree; a company’s mobile app should be as good or better than their desktop site.
Furthermore, Emmi Bevensee of Rebellious Data reports that developers hoping to keep hate groups away from their apps will use carefully researched aesthetics to detract them.
Good design is not an afterthought, it’s a central tenet of a platform’s success.