What Exactly is SAP, anyway? A Broad Overview

Above all, ASAR Digital is an SAP Gold Partner. So this week we'll take a step back to review the fundamentals of SAP. Therefore in this article we'll define exactly what SAP is, what it does, and what it stands for. The enterprise application software market is saturated with hundreds...

What is Assisted Service Mode in SAP Commerce Cloud?

Commerce Cloud's Assisted Service Mode (ASM) The SAP Commerce Assisted Service Mode (ASM) enables customer service personnel to provide real-time customer sales and service support using the storefront across the omnichannel framework their customer uses, both physically in-store and virtually online. When a customer gets stuck during the buying process, the ASM...

How Does SAP Marketing Cloud Integrate With SAP Commerce Cloud?

SAP Marketing Cloud and SAP Commerce Cloud are two products within SAP Customer Experience solution. Customer Experience is all about understanding the customer. So this includes their intents, desires, past purchases, interested products, social media channels they use, personal details, locations, and sentiment towards a product or service. SAP Marketing...