What is SAP Customer Data Platform?

Customer Data Platform is a new product within SAP’s Customer Experience portfolio. This Platform collects, organizes, and enriches customer data from various sources. When the data is unified, it allows businesses to understand the customer’s wants and needs, to bring them personalized experiences. In addition to marketing uses, SAP Customer...

Why Do We Need Customer Data Cloud?

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Consequently, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust,...

What the heck are Cookies, anyway?

If you spend any amount of time browsing the web, you’ve probably encountered the term “cookies” as it relates to data privacy and browsing habits. While not nearly as delightful as the type you eat, like actual cookies, these little guys leave their mark.  What are Cookies? To define what...