e-commerce

How do Product Recommendations Work

How do Product Recommendations Work?

Product Recommendations Product recommendations are an essential part of an e-commerce strategy today. These recommendations reach users on different channels like a Storefront webpage, app, or email based on the information collated from various sources. This information lives within customer-specific attributes, Buying or Browsing behavior, or real-time events. The end objective is to devise a …

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Demystifying Composable Commerce The Future of E-commerce

Demystifying Composable Commerce: The Future of E-commerce

SAP recently announced its new approach to Commerce Architecture as a Composable Commerce. In this blog let me explain what exactly is Composable Commerce and how it’s a better approach to future-proof your e-commerce applications. The e-commerce landscape is evolving at an unprecedented pace, with businesses constantly searching for innovative ways to stay ahead of …

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Hyper Personalization for Wholesale Ecommerce Why CDC & CDP Are Essential

Hyper Personalization for Wholesale Ecommerce: Why CDC & CDP Are Essential

Hyper personalization for wholesale e-commerce businesses is essential for delivering a B2B customer experience that stands out. B2B customers are particular. They want nothing but the best in customer experiences when sourcing goods and services from vendors, wholesalers, and service providers for their business.  How can wholesalers create a hyper personalized CX to meet these …

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