What is Dynamic Customer Profiling and How Can It Help With Digital Marketing?
Discovery and visualization tools Enriches customer profiles through system matching, merging, and consolidating data to provide a 360-degree-view of the customer Provides a holistic view of the customer base to include known and unknown customers Collects structured and unstructured data from internal and external sources (e.g., first party data regarding purchases, loyalty data, events, social …
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