SAP Marketing Cloud and SAP Commerce Cloud are two products within SAP Customer Experience solution. Customer Experience is all about understanding the customer. So this includes their intents, desires, past purchases, interested products, social media channels they use, personal details, locations, and sentiment towards a product or service. SAP Marketing...
Why Choose SAP Marketing Cloud Over Its Competitors?
Marketing cloud platforms offer a portfolio of solutions for the customer journey to get insights about customers, campaigns, and social interactions. So businesses have a complete view of the customer data which can help optimize marketing strategies. Additionally, Marketing Cloud platforms allow organizations to connect with customers through various channels....
What is Dynamic Customer Profiling and How Can It Help With Digital Marketing?
Challenges of Digital Marketing Organizations face challenges such as attribution across digital channels, single view of customers, and legal compliance. Marketers are competing for customer attention. With a customer-first mindset, businesses can ensure that they take care of the customer’s needs, questions, and concerns. In today’s digital world, nothing is...