What is Marketing and Sales Alignment?

Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other at a disadvantage when they're divided. While they may share the same goal of driving sales and revenue, their everyday activities and objectives vary. This doesn’t mean that they can’t...

What is Assisted Service Mode in SAP Commerce Cloud?

Commerce Cloud's Assisted Service Mode (ASM) The SAP Commerce Assisted Service Mode (ASM) enables customer service personnel to provide real-time customer sales and service support using the storefront across the omnichannel framework their customer uses, both physically in-store and virtually online. When a customer gets stuck during the buying process, the ASM...