What is Marketing and Sales Alignment?

Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other at a disadvantage when they're divided. While they may share the same goal of driving sales and revenue, their everyday activities and objectives vary. This doesn’t mean that they can’t...

What Exactly is SAP, anyway? A Broad Overview

Above all, ASAR Digital is an SAP Gold Partner. So this week we'll take a step back to review the fundamentals of SAP. Therefore in this article we'll define exactly what SAP is, what it does, and what it stands for. The enterprise application software market is saturated with hundreds...

What is SAP Customer Data Platform?

Customer Data Platform is a new product within SAP’s Customer Experience portfolio. This Platform collects, organizes, and enriches customer data from various sources. When the data is unified, it allows businesses to understand the customer’s wants and needs, to bring them personalized experiences. In addition to marketing uses, SAP Customer...

Why Do We Need Customer Data Cloud?

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Consequently, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust,...