Customer Data Cloud

Customer Data Cloud

Why Do We Need Customer Data Cloud?

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Consequently, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust, and deliver personalized digital experiences to …

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How do Product Recommendations Work

How do Product Recommendations Work?

Product Recommendations Product recommendations are an essential part of an e-commerce strategy today. These recommendations reach users on different channels like a Storefront webpage, app, or email based on the information collated from various sources. This information lives within customer-specific attributes, Buying or Browsing behavior, or real-time events. The end objective is to devise a …

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