What is Marketing and Sales Alignment?

Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other at a disadvantage when they're divided. While they may share the same goal of driving sales and revenue, their everyday activities and objectives vary. This doesn’t mean that they can’t...

How Do Today’s Generations Feel About CX?

Marketers should be aware: each generation today prefers a variation on CX themes. This article is a crash-course on managing the CX demands of today’s five key generations: Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z. By understanding the communication preferences of each unique generation, you can then...