SAP Marketing Cloud is a cross-industry solution that enables marketing and sales teams to understand each customer and deliver individualized experiences. By establishing customer experience and gaining deeper insight into the customer, this platform can anticipate their behavior. Marketing analytics are useful for engaging customers with precision to provide a...
Why Migrate your Hybris Commerce Storefront to Spartacus?
Spartacus is a storefront technology that uses Javascript. So It allows you to build a headless commerce Storefront much like a Single Page Website (SPA) for SAP Commerce Cloud. Therefore, In this article, I will provide you with a few reasons to seriously consider using Spartacus for your B2C and...
Why is B2B Self-Service more critical than ever?
The demographics of a B2B buyer have undergone a transformational change in recent years. So younger, social media savvy, mobile friendly B2B buyers expect their B2B buying experience to be similar to their online personal shopping experience. B2B buyers want a B2C like experience because they expect their suppliers to...
How to create a business case for CPQ?
Learn how to prepare a business case for Configure, Price, Quote or CPQ investment.