What is Assisted Service Mode in SAP Commerce Cloud?

Commerce Cloud's Assisted Service Mode (ASM) The SAP Commerce Assisted Service Mode (ASM) enables customer service personnel to provide real-time customer sales and service support using the storefront across the omnichannel framework their customer uses, both physically in-store and virtually online. When a customer gets stuck during the buying process, the ASM...

What is SAP Customer Data Cloud?

SAP Customer Data Cloud is a customer data management solution within the SAP Customer Experience portfolio. By providing customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Thus, SAP Customer Data Cloud allows businesses to offer seamless engagements,...

Why is B2B Self-Service more critical than ever?

The demographics of a B2B buyer have undergone a transformational change in recent years. So younger, social media savvy, mobile friendly B2B buyers expect their B2B buying experience to be similar to their online personal shopping experience. B2B buyers want a B2C like experience because they expect their suppliers to...