Design is a critical feature.
Annemarie Bufe reports for bluespace blog, that for every dollar spent on UX development, the ROI is $100 (or an ROI of 9,900%). Along with this, nearly 40% of app users say they will disengage from an app who’s design is hindering the functionality. And 85% of web users agree; a company’s mobile app should be as good or better than their desktop site. Furthermore, Emmi Bevensee of Rebellious Data reports that developers hoping to keep hate groups away from their apps will use carefully researched aesthetics to detract them. Good design is not an afterthought, it’s a central tenet of a platform’s success.