Retail

The biggest takeaway from 2020 is the shift to ecommerce. Consumers have embraced online shopping with vigor, and retailers have responded with the speedy rollout of new technologies, new apps and new ways of meeting shoppers’ needs. “Contactless” and “frictionless” have quickly become part of the vernacular, and companies that have managed to break the mold and adapt are winning. One indisputable breakout trend for 2021 in retail is emergence of Social Commerce. Social commerce has the potential to grow faster than overall ecommerce — proving once again that, while consumers may not be meeting in person, socially driven commerce is uniquely embedded in their DNA.