Food & Beverage
From Brand Awareness to Brand Advocacy
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in F&B Innovation
Post pandemic, consumers will be pursuing new products. Immunity boosts in the form of vitamins and supplements and other innovations, plant-based options, global flavors and tech-enhanced foods. Companies are looking to launch foods and beverages with immunity-boosting ingredients. The plant-based and alternative space will also see continued growth, taking new shape with new ingredients, from algae to mushrooms. Tech enabled transparency is critical as more and more consumers are looking at where their food comes from and who makes it.