What are digital and traditional marketing? Marketing is an effective strategy because it allows a long lasting and ever-changing relationship between the audience and the business. This effective strategy has many different types, but it always comes down to either digital and traditional marketing. Digital marketing is an effective marketing...
What is UX Copy? Who are UX Copywriters?
When people consume online content, they’re not reading right to left as so many of us learned to do in school. Nor are they reading each word one by one. The average user, according to a study from Nielsen Norman Group, skims words in clusters of 3-5, and scans online...
Simple vs. Configurable Products in SAP CPQ
Today's article breaks down the difference between simple and configurable products in SAP CPQ. Generally speaking, we can categorize CPQ products into simple products or configurable products. Understanding the fundamental differences between the two concepts will help you to manage products in your CPQ system. Let’s start with simple products......
What is Marketing and Sales Alignment?
Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other at a disadvantage when they're divided. While they may share the same goal of driving sales and revenue, their everyday activities and objectives vary. This doesn’t mean that they can’t...