What is Digital Marketing?

What are digital and traditional marketing? Marketing is an effective strategy because it allows a long lasting and ever-changing relationship between the audience and the business. This effective strategy has many different types, but it always comes down to either digital and traditional marketing. Digital marketing is an effective marketing...

What is Marketing and Sales Alignment?

Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other at a disadvantage when they're divided. While they may share the same goal of driving sales and revenue, their everyday activities and objectives vary. This doesn’t mean that they can’t...

What Exactly is SAP, anyway? A Broad Overview

Above all, ASAR Digital is an SAP Gold Partner. So this week we'll take a step back to review the fundamentals of SAP. Therefore in this article we'll define exactly what SAP is, what it does, and what it stands for. The enterprise application software market is saturated with hundreds...