Why Integrate SAP Analytics with C4/HANA?

It's almost impossible to overestimate the importance of accurate sales reporting. It helps managers monitor their sales team, plan effective sales strategies, decide on a sales forecasting process and most importantly, maintain or reduce the length of the sales cycle. This article covers some of SAP Customer Cloud’s analytics tools,...

What Exactly is SAP, anyway? A Broad Overview

Above all, ASAR Digital is an SAP Gold Partner. So this week we'll take a step back to review the fundamentals of SAP. Therefore in this article we'll define exactly what SAP is, what it does, and what it stands for. The enterprise application software market is saturated with hundreds...

Why Do We Need Customer Data Cloud?

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Consequently, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust,...