ASAR Blogs

Migrating from SAP Commerce Cloud Accelerator storefront to Composable Commerce Storefront involves several steps to ensure a smooth transition. Here

In the era of digital transformation, Customer Relationship Management (CRM) applications have become essential tools for businesses to manage and

What exactly is SAP Hybris? SAP traditionally has been very succinct in product offerings and its messaging. When we talk about ERP

CRM was originally intended to help businesses manage relationships with their customers. CRM as a concept was launched in the 1990’s,

If you are following latest trends in ecommerce, you have probably heard this term ‘Headless Commerce’. So what exactly is Headless

With recent CallidusCloud acquisition by SAP, there has been some confusion about the CPQ solution for SAP CX or C4HANA. For SAP

In this article I’m not referring to the warrior who led one of the wars against Roman Republic. Spartacus is

SAP Commerce/Hybris 6.7 support is coming to its end of life in August 2020. So more and more customers are

Many retailers utilize Shopify to get their online storefront up and running, only to realize later they are not able to compete

Are you struggling to develop a solid business case for a CPQ solution or having a hard time justifying the

The demographics of a B2B buyer have undergone a transformational change in recent years. So younger, social media savvy, mobile

Spartacus is a storefront technology that uses Javascript. So It allows you to build a headless commerce Storefront much like

Why do you need a New CRM System? I’ve spent the past 20 years in the CRM space. However, during

The Crowd Service model is accelerating. Companies are adjusting to today’s environment by harnessing the power of technology. A recent

Customers often ask me how SAP Sales Cloud or any CRM solution integrate with CPQ and ERP system. SAP CPQ solution

Are you wondering what is the difference between SAP C4C or Cloud for Customer and SAP Sales Cloud? With all

SAP Marketing Cloud is a cross-industry solution that enables marketing and sales teams to understand each customer and deliver individualized

SAP Field Service Management or SAP FSM, is a dynamic software solution. Companies use FSM to manage their resources and

Challenges of Digital Marketing Organizations face challenges such as attribution across digital channels, single view of customers, and legal compliance.

OpenText Digital Asset Management for SAP Solutions can serve as a single point of management for all digital media files

If you are starting your journey on an SAP Commerce Platform for your next storefront, you’ve probably encountered the option

Marketing cloud platforms offer a portfolio of solutions for the customer journey to get insights about customers, campaigns, and social

1. What is SAP FSM?  One of the first SAP FSM FAQ, is always: what is SAP FSM? SAP Field

Problem#1: inadvertent quoting errors (AKA user error) Businesses frequently complain about how user error impacts their bottom line. Often, we see

SAP Marketing Cloud and SAP Commerce Cloud are two products within SAP Customer Experience solution. Customer Experience is all about

A Rundown of the Field Service Industry During COVID-19 2020 has presented countless challenges for the global workforce. Workers on

What is SAP Sales Cloud? Sales Cloud is just one solution available as part of the SAP C/4 HANA suite. 

What exactly is customer experience? In plain and simple terms, Customer Experience is how you make your customers FEEL at the point

What are Customer Experience Building Blocks? In our previous article, we discussed Customer Experience. We’ll build on that concept by

CRM Key Concepts  People often ask me about the difference between accounts and prospects. Today we will cover some of

This article discusses more benefits provided by SAP Commerce & CPQ (Configure, Price & Quote), and specifically; why you should consider integrating the

If your business is using SAP software, you’re probably aware that SAP provides a portfolio of Customer Experience solutions which include Marketing Cloud and Commerce

Social Media and Changes in Digital Marketing The days of being present on every social media platform imaginable are over.

This article will give an overview of SAP S/4HANA and SAP Sales Cloud integration, and some of the benefits it brings. As you might

Integrating SAP CPQ and SAP Sales Cloud (AKA. C4C, cloud for customer) is a great place to start for businesses looking to streamline

Reimagine Commissions I’ve spent the last 15 years in the CRM ecosystem as a Sales Executive. Like all salespeople, it’s

Challenges Caused by the Manual Process Last week’s article mentioned that too many of today’s organizations (47% to 70% of

SAP Customer Data Cloud is a customer data management solution within the SAP Customer Experience portfolio. By providing customers with

In the year of 2021, everyone is a Content Producer to some extent. Indeed, if you’ve ever used a meme generator

There are many key features of SAP Sales Cloud, including but not limited to account, lead, and opportunity management.  Let’s

Marketers should be aware: each generation today prefers a variation on CX themes. This article is a crash-course on managing

Quoting on Opportunities: SAP Sales Cloud and CPQ SAP CPQ-Sales Cloud Integration For those looking to simplify their quoting process,

SAP’s Customer Experience portfolio includes SAP Sales Cloud and SAP Marketing Cloud. SAP Sales Cloud is a solution that manages salesforce automation, lead

The short answer: absolutely! Sales Cloud integration is as simple as downloading an add-in to your Outlook. Then customizing your settings, and

Commerce Cloud’s Assisted Service Mode (ASM) The SAP Commerce Assisted Service Mode (ASM) enables customer service personnel to provide real-time customer sales

SAP Commerce Cloud’s Product Cockpit enables businesses to ease the buying process for their customers with a seamless experience. From

Video Marketing The importance of video marketing has finally been realized, and it’s a trend that is expected to last

Algorithms – they know us better than we know ourselves, right? I was paying very close attention when our 21st

If you spend any amount of time browsing the web, you’ve probably encountered the term “cookies” as it relates to

CX Content Producer Molly Wilmes adapts concept by SAP CX Engineer Margaret Charles Thank you for viewing. If this resonates, contact

The tech industry can throw a lot of acronyms at you. CDC….CDP….? What are they and what’s the difference? We

SAP CPQ offers the ability to create hyper-customized proposal documents. Typically, the quote is the first official document a customer

C/4HANA Let’s dive in by defining both SAP Market Rates and C/4HANA. The CX Solutions offered by SAP fall under

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control

Customer Data Platform is a new product within SAP’s Customer Experience portfolio. This Platform collects, organizes, and enriches customer data from

Above all, ASAR Digital is an SAP Gold Partner. So this week we’ll take a step back to review the

Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other

Today’s article breaks down the difference between simple and configurable products in SAP CPQ. Generally speaking, we can categorize CPQ products into simple

It’s almost impossible to overestimate the importance of accurate sales reporting. It helps managers monitor their sales team, plan effective

What are digital and traditional marketing? Marketing is an effective strategy because it allows a long lasting and ever-changing relationship

What is Emarsys? Emarsys is a leading omnichannel customer engagement platform that makes brands customer centric. By aligning business processes and

Today we’ll be discussing how the application Dynatrace assists Commerce Cloud in tracking your customer activities, and solving issues! Cloud APM Cloud

With integrated softwares, indeed, an email easily becomes a ticket! Creating tickets directly from the contents of an email is

Product Recommendations Product recommendations are an essential part of an e-commerce strategy today. These recommendations reach users on different channels

E-commerce savvy today relies on knowing the key differences between Marketers and Consumers, and what they’re looking for in their

Approvals in SAP CPQ  Modern technology allows us to get answers to our questions with the click of a button–so

Utilizing the Library in SAP Sales Cloud Struggling to find helpful reference materials across a variety of programs?  Wish there

Business Transformation as a Service Rise with SAP offers a holistic on-your terms and on-your-timeline transformation to an intelligent enterprise.

I’ve spent the past 15 years in the CRM ecosystem as a Sales Executive, so I’m familiar with the frustrations

SAP Commerce Cloud always helps you deliver great commerce experiences central to your digital strategy.  However, with the recent release of

5 Digital Customer Experience Trends B2B Manufacturers Should Adopt in 2023 In the manufacturing industry, key customer interaction processes are

Learn how to future-proof your CRM, ensuring your investment remains effective and adaptable in the face of ever-changing technology and

9 ways the SAP Sales Cloud stands out compared to Salesforce Sales Cloud SAP Sales Cloud and Salesforce Sales Cloud

Efficiency is vital in the manufacturing industry; however, that’s often easier said than done. When producing goods, manufacturers perform an

Hyper personalization for wholesale e-commerce businesses is essential for delivering a B2B customer experience that stands out. B2B customers are