What Differentiates Accounts, Prospects, and Customers?

CRM Key Concepts Account, Prospect, Customer, Contact, Lead, Opportunity  People often ask me about the difference between accounts and prospects. Today we will cover some of the key concepts in CRM that I have personally seen many customers and business users struggle with. How an account is different from a...

What to know before an SAP Commerce Cloud Migration

More and more SAP Hybris or Commerce customers are planning to migrate to SAP Commerce public cloud. So to help you benefit from our expertise in this area, we're pleased to share our insights with you. We've executed many SAP Commerce Cloud migration projects, and we would like to share...

What are Customer Experience Building Blocks?

What are Customer Experience Building Blocks? In our previous article, we discussed Customer Experience. We’ll build on that concept by explaining the building blocks of Customer Experience. The scope of customer experience spans across various touch points in the customer journey. You have different customer personas, and each customer persona...

What is Customer Experience?

What exactly is customer experience? In plain and simple terms, Customer Experience is how you make your customers FEEL at the point of their interaction with your brand and your product. Customer’s interaction with your brand could be online when they come to your store front, when they read an email from you,...