What is SAP Customer Data Platform?

Customer Data Platform is a new product within SAP’s Customer Experience portfolio. This Platform collects, organizes, and enriches customer data from various sources. When the data is unified, it allows businesses to understand the customer’s wants and needs, to bring them personalized experiences. In addition to marketing uses, SAP Customer...

Why Do We Need Customer Data Cloud?

Customer Data Cloud is a customer data management solution within SAP’s Customer Experience portfolio. CDC provides customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Consequently, SAP Customer Data Cloud allows businesses to offer seamless engagements, build trust,...

Why Integrate Sales Cloud with Marketing Cloud?

SAP’s Customer Experience portfolio includes SAP Sales Cloud and SAP Marketing Cloud. SAP Sales Cloud is a solution that manages salesforce automation, lead and opportunity management, and sales forecasting. SAP Marketing Cloud is a solution that manages campaigns and content to provide individualized marketing experiences to customers. By integrating these...

What is SAP Customer Data Cloud?

SAP Customer Data Cloud is a customer data management solution within the SAP Customer Experience portfolio. By providing customers with transparency and control over the use of their personal data, this solution helps businesses nurture relationships with their customers. Thus, SAP Customer Data Cloud allows businesses to offer seamless engagements,...