What is Marketing and Sales Alignment?

Why does it matter? Having misaligned sales and marketing teams is an unfortunately common phenomena. These teams put each other at a disadvantage when they're divided. While they may share the same goal of driving sales and revenue, their everyday activities and objectives vary. This doesn’t mean that they can’t...

Should Video Content Play Into Your Marketing Strategy?

Video Marketing The importance of video marketing has finally been realized, and it’s a trend that is expected to last for the next 5-10 years. The use of video content within the marketing matrix has become increasingly popular during the pandemic for organizations and consumers have taken hold and aren’t...

How Do Today’s Generations Feel About CX?

Marketers should be aware: each generation today prefers a variation on CX themes. This article is a crash-course on managing the CX demands of today’s five key generations: Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z. By understanding the communication preferences of each unique generation, you can then...

Consumers are Craving Human-Centric Experiences

Social Media and Changes in Digital Marketing The days of being present on every social media platform imaginable are over. The need to declutter is almost crucial. Forbes says, “Reducing social media channels to only the most relevant will be not only popular but necessary”. This may sound scary, although...