CRM Key Concepts People often ask me about the difference between accounts and prospects. Today we will cover some of the key concepts in CRM that I have personally seen many customers and business users struggle with. How an account is different from a customer, what differentiates leads from opportunities, whether we need both leads […]
What Differentiates Accounts, Prospects, and Customers? Read More »
What are Customer Experience Building Blocks? In our previous article, we discussed Customer Experience. We’ll build on that concept by explaining the building blocks of Customer Experience. The scope of customer experience spans across various touch points in the customer journey. You have different customer personas, and each customer persona will have their own unique customer
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What exactly is customer experience? In plain and simple terms, Customer Experience is how you make your customers FEEL at the point of their interaction with your brand and your product. Customer’s interaction with your brand could be online when they come to your store front, when they read an email from you, or in person talking to
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What is SAP Sales Cloud? Sales Cloud is just one solution available as part of the SAP C/4 HANA suite. It combines the sales capabilities of the solution previously known as SAP Cloud for Customer and the sales solutions of CallidusCloud to form the most comprehensive sales engagement offering in the industry. Here is just a small
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A Rundown of the Field Service Industry During COVID-19 2020 has presented countless challenges for the global workforce. Workers on the front lines have been the most affected by the COVID-19 global pandemic. On one end of the spectrum, we have hundreds of thousands of unemployed Americans, and on the other hand we have understaffed
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SAP Marketing Cloud and SAP Commerce Cloud are two products within SAP Customer Experience solution. Customer Experience is all about understanding the customer. So this includes their intents, desires, past purchases, interested products, social media channels they use, personal details, locations, and sentiment towards a product or service. SAP Marketing Cloud is a cross-industry solution
How Does SAP Marketing Cloud Integrate With SAP Commerce Cloud? Read More »
Problem#1: inadvertent quoting errors (AKA user error) Businesses frequently complain about how user error impacts their bottom line. Often, we see businesses that have outgrown their software continue to use it despite its restrictions. Manual processes, specifically manual entries, are the number one culprit of user error. For example, countless businesses use Excel to support quoting
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1. What is SAP FSM? One of the first SAP FSM FAQ, is always: what is SAP FSM? SAP Field Service Management software provides robust resource management tools for field service technicians, customers, and stakeholders. Additionally, this SAP solution is built to deliver exceptional customer experience through its intelligent self-service platform, while providing technicians the
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SAP Field Service Management or SAP FSM, is a dynamic software solution. Companies use FSM to manage their resources and track field service operations. At its core, FSM is a robust one-stop-shop tool. So it handles scheduling and dispatching, analytics and reporting, intelligent self-service, work order management, mobile application and knowledge management. Lets break down each
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Marketing cloud platforms offer a portfolio of solutions for the customer journey to get insights about customers, campaigns, and social interactions. So businesses have a complete view of the customer data which can help optimize marketing strategies. Additionally, Marketing Cloud platforms allow organizations to connect with customers through various channels. So that businesses are able
Why Choose SAP Marketing Cloud Over Its Competitors? Read More »
